Krusam OTT: White-Label Streaming Platform
Launch a branded streaming service with its own admin studio, mobile apps and Smart TV apps.
Krusam OTT is a white-label streaming platform for media businesses launching on web, mobile and Smart TV. It includes a customer website and installable PWA, an admin studio with 14 staff roles, Android and iOS apps from one Flutter codebase, and apps for Android TV, Google TV, Fire TV, Apple TV, Samsung, LG, VIDAA and Roku. The platform manages VOD and live catalogues, supports HLS/DASH, DRM and signed playback, and combines subscriptions, rentals, buy-to-own, pay-per-view and VAST ads. The operator supplies content it has rights to distribute and pays its own hosting, CDN, DRM and provider fees.
Krusam OTT
Live Platform Workspace Preview
Illustrative Product Preview — Sample Data • Role-Governed UI
Business Challenges Addressed
Engineered to resolve real operational bottlenecks, fragmented data handoffs, and spreadsheet friction.
Launching across fragmented streaming screens
Managing content rights and publishing operations
Choosing a sustainable monetization model
Core Features & Capabilities
Production-ready enterprise components built for high reliability and clean auditability.
Admin studio for movies, series, seasons, episodes, people and taxonomy, with media and artwork libraries, a home-page builder, 14 staff roles and an audit log
Draft, review and publish workflow with rights and availability controls
HLS/DASH packaging, renditions, DRM support and signed stream URLs; offline downloads in supported mobile apps
Six monetization paths: subscriptions, rentals, buy-to-own, pay-per-view, VAST ads and app-store billing
Live channels with programme guide, plus scheduled live events and premieres
Customer website/PWA, Android and iOS apps from one Flutter codebase, and Smart TV apps for Android TV, Google TV, Fire TV, Apple TV, Samsung, LG, VIDAA and Roku
Viewer profiles, kids mode, parental PIN, device and stream limits, watchlists, favourites, likes, comments and typo-tolerant search
Multilingual SEO pages, analytics, SMTP email, Firebase push notifications and support tickets
Module Overview (4-Tier Capability Classification)
To maintain delivery clarity, architectural governance, and prevent scope creep, all platform modules are categorized into our standardized 4-tier capability structure:
Admin Studio & Content Operations
Manage the catalogue and publishing workflow across the operator's streaming service.
Video Delivery & Playback
Prepare video for web, mobile and connected-TV playback.
Viewer Website, Mobile & Smart TV Apps
Branded customer experiences for browsers, phones, tablets and supported television platforms.
Subscriptions, Transactions & Advertising
Combine streaming revenue models; provider accounts and app-store approval are configured for launch.
Discovery, Engagement & Reporting
Help viewers find titles and give operators catalogue and business visibility.
Operational Execution Workflow
Sequential lifecycle designed to eliminate duplicate handoffs and maintain end-to-end data integrity.
Configure the streaming service
Agree brand, target screens, content rights, hosting, DRM and payment providers.
Prepare and review content
Add title metadata and media assets, then route items through the configured review and publish workflow.
Publish the storefront
Arrange catalog rails and landing pages and validate playback on the agreed viewer platforms.
Operate and measure
Manage subscriptions or transactions, review analytics and support requests, and improve the catalog.
Verified Integrations & Technical Prerequisites
Dependencies cataloged prior to implementation to prevent integration blockers during deployment.
Payments & store billing — Stripe, Razorpay, PayPal, Google Play and App Store
Operator-owned payment accounts, app-store setup, availability and fees are confirmed for the target release.
Streaming, CDN & DRM
Hosting, storage, CDN bandwidth and any DRM licence service are supplied and paid for by the operator.
Email, push & advertising
SMTP, Firebase push and VAST ad tags are connected using the operator's provider accounts.
Hosting & Deployment Models
Deploy on client-owned cloud accounts or choose Krusam-managed dedicated infrastructure.
Cloud or client-managed deployment (scope-confirmed)
The hosting model, environment ownership, data location, backups and operational responsibilities are agreed in writing for each deployment.
White-Label Rights & Customization Scope
When you deploy under your own brand, the application is provisioned with your color scheme, domain names, customer email templates, and corporate logo with zero Krusam customer-facing references.
Licensing Options Comparison Matrix
Clear, transparent commercial structures matching your operational size and developer capabilities.
Standard Usage License
Single-tenant deployment on managed or client infrastructure for internal team operations.
White-Label Branding License
Full platform rebranding under your corporate identity with complete customer-facing anonymity.
Self-Hosted Deployment
Direct deployment onto client-owned cloud accounts (AWS, GCP, Azure) or private bare-metal VPS.
Source-Code Access & Developer Extension Rights (Agreement-dependent)
Controlled source-code access empowering internal engineering teams to build custom extensions.
Resale / Sublicensing Rights (Agreement-dependent)
Commercial distribution license for system integrators, MSPs, and consulting agencies.
Selected Krusam software products are available with configurable branding, self-hosting and source-code licensing options. Modification, ownership, redistribution and resale rights depend on the applicable commercial agreement.
Core platform software intellectual property is retained by Krusam or its authorized licensors under applicable commercialization rights. Standard deployments provide an operating usage license without automatic IP transfer. Modification, ownership of custom extensions, redistribution, and resale rights are governed strictly by the applicable written commercial agreement.
Phased Implementation & Onboarding Process
Standardized four-phase deployment plan ensuring verified data migration and zero business downtime.
Product scope & brand setup
Integrations, handover & launch
Frequently Asked Questions
Realistic, truthful answers addressing licensing, hosting rights, and customization boundaries.
What is Krusam OTT?
Krusam OTT is a white-label video streaming platform with content administration, web and mobile experiences, selected connected-TV apps, protected playback and configurable subscription, rental, advertising and live-event models.
Does the OTT platform include movies or streaming rights?
No. The customer must provide content they own or have permission to distribute in each intended territory. Content acquisition and legal rights are outside the software license unless separately agreed.
Which apps, payment providers and DRM are included?
The web, mobile, TV, payment, app-store, DRM and delivery scope is confirmed for the selected deployment. Provider accounts, app approvals and third-party charges may require separate setup and fees.
Can I launch Krusam OTT under my own brand?
Branding is configurable for the agreed product surfaces. Custom domains, app-store ownership, source-code access, hosting and resale rights are governed by the written commercial agreement.
Schedule a Walkthrough of Krusam OTT
Evaluate real module workflows, test live RBAC roles, confirm third-party integrations, and obtain a scoped commercial quotation tailored to your operational scale.