SERVICE #09• SPECIFICATIONS

Performance Marketing (Google & Meta Ads)

Targeted paid campaigns with accurate conversion tracking and disciplined budget management.

Architecture & Methodology

We structure, manage, and optimize paid acquisition campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. With meticulous conversion tracking, tailored landing page messaging, and ongoing campaign iteration, we focus on attracting qualified business inquiries and sales while managing acquisition costs.

Ideal Profile & Use Cases

Businesses wanting structured paid acquisition with clear tracking from ad spend to lead capture.

Included Capabilities & Engineering Standards

Google Search, Performance Max, Display, and YouTube ad campaign setup
Meta lead generation, catalog, and conversion funnels
LinkedIn B2B sponsored content and account-targeted advertising
Conversion tracking setup with Google Tag Manager, GA4, and Meta Conversions API (CAPI)
High-converting landing page copywriting, layout design, and A/B testing
Audience segmentation, retargeting funnels, and negative keyword governance

Tangible Deliverables You Receive

  • 1Paid acquisition campaign strategy
  • 2Ad creative design & copywriting variations
  • 3Conversion-optimized landing pages
  • 4Tracking & analytics implementation
  • 5Weekly performance & spend reports

Frequently Asked Questions

What minimum ad spend budget should we plan for?

We recommend starting with a minimum media spend of ₹20,000 to ₹30,000 per month depending on the channel and competitive landscape, allowing sufficient data collection to validate targeting and refine campaign bidding.

How do you track campaign conversions accurately?

We set up verified conversion tracking via Google Tag Manager, GA4, and server-side APIs (such as Meta CAPI) to capture confirmed lead form completions, purchases, and WhatsApp inquiries without duplicate attribution.

Engagement Snapshot

Estimated TimelineMonthly Retainer
Intellectual Property100% Client Ownership (No Lock-in)
Primary Tech Stack
Google AdsMeta Ads ManagerLinkedIn AdsGA4Google Tag Manager
Benchmark Proofs
Disciplined
Budget & Bid Management
Accurate
Server-Side Tracking
Weekly
Campaign Optimisation

Performance Marketing (Google & Meta Ads) across India & UAE